January 2011
2 posts
9 tags
It's About People.
So much lately I have been pushing about how companies should be on the Internet. I have also pushed how companies should have a presence on Twitter, YouTube, Facebook. But the more I have looked into Marketing I have realized that being on those platforms is just half the battle. Please don’t think that I’m taking back everything that I’ve ever said about Social Marketing. I...
Jan 16th
3 tags
Excerpt from "UnMarketing" by Scott Stratten.
This is Chapter 4 in the book “UnMarketing” by Scott Stratten. I’m freaking loving this book, and hopefully you’ll see why. ” A friend of mine who runs a graphic design firm brought me in to speak with one of her clients about marketing a new restaurant. She was designing their menus and had been asked if she knew anyone who could up with some unique ways to market...
Jan 16th